We’re excited to introduce a powerful new feature to help your team scale thought leadership with more clarity and consistency: Content Pillars and Points of View (POVs).

Where to find it in Heyoo.ai
Settings > Company Profile > Content Pillars

What are Content Pillars and POVs?
Content Pillars are the key themes your company wants to lead on. These could be innovation, hiring, sustainability or industry-specific topics. They represent the strategic areas you want to be recognised for.

POVs (Points of View) are your organisation’s unique takes within those themes. They express your stance on relevant trends, challenges and priorities, helping you show up with a clear and credible voice.

Together, they guide your employee content - ensuring it stays aligned with your brand’s positioning while remaining personal and authentic.

How does this work in Heyoo?
As an admin, you can now define your company’s strategic content pillars and assign different POVs to each one. These inputs influence the post suggestions employees receive, helping them share content that’s both relevant to them and aligned with your company’s narrative.

For your employees:

• Each post suggestion is linked to a specific pillar and POV

• Employees can see the angle or stance each post takes, and choose the one that fits them best

• They can always edit the post or adjust the POV to match their personal tone and style

This gives employees clarity and choice, making posts more relatable and impactful.

From there, you can define the key themes and supporting POVs that shape how your company shows up on LinkedIn.

Why it matters
Build trust and authority by aligning internal voices with your external messaging
Make thought leadership scalable by giving employees strategic guidance without scripting them
Keep content consistent without making it feel corporate or forced
Drive real marketing outcomes - from lead generation to event signups to employer branding

Want to learn more about Heyoo.ai? Book a session here

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