We’ve introduced a structured approval workflow that brings clarity and control to Managed Posting, without slowing down the process or compromising authenticity.

When marketing creates posts for employees, approval is no longer a separate step to manage manually. Instead, it is built directly into the way posts are created, reviewed, and published.

Why we built this

As managed posting scales, coordination typically becomes more complex.

Marketing teams need structure to plan and schedule content across multiple profiles, while employees and key voices need to stay in control of what is published in their name. Without a clear process, this often leads to back and forth, uncertainty, or delays in getting posts live.

The approval workflow introduces a clear, shared structure that removes this friction. It ensures that posts move forward efficiently, while still allowing employees to review, adjust, and personalise before publishing.

What’s new exactly?

You can now:

• Automatically apply approval flows based on each employee’s personal settings
• Clearly see which posts require approval and which can be scheduled directly
• Manage all approvals in one central overview
• Collaborate on posts through comments, edits, and tracked changes
• Follow post status visually through a structured calendar system

How does this work in Heyoo?

Approvals adapt to each employee’s preferences.

Each user defines their own approval setup in their posting profile:
• Whether marketing can create posts for them
• Whether those posts require approval before publishing or not

Based on this, Heyoo automatically applies the correct workflow when a post is created.

Two possible flows:

1. Approval required
Marketing creates a post and clicks “Send for approval”.
The post is scheduled but remains pending until the employee approves it.

2. No approval required
Marketing can directly “Schedule post”.
They can still choose to send it for approval if review or personalisation is needed.

A collaborative approval process

When a post is sent for approval, the employee receives it in their approval overview.

From there, they can:

• Review the full post content and visuals
• Edit the text to match their voice or perspective
• Add comments or context
• Approve the post
• Request changes with feedback
• Reject the post

Approval is not a rigid yes or no step. In most cases, employees refine the post and approve it in one flow, ensuring the final content still feels personal and authentic.

All edits and feedback remain visible, and changes can be compared directly. This creates a transparent collaboration loop between marketing and the employee.

Full visibility through the calendar

The approval workflow is tightly connected to the Heyoo’s content calendar, giving a clear, real time overview of every post.

Each post is colour coded by status:

• Light grey → Draft

• Grey → LinkedIn not connected

• Pink → In review by marketing

• Yellow → Pending approval

• Blue → Approved and scheduled

• Green → Published

This makes it immediately clear which posts are ready to go live and which still require action.

Bringing structure and flexibility together

With the approval workflow in place, marketing can coordinate content at scale without manual follow up, while employees and key voices remain fully in control of what is published in their name.

Feedback, revisions, and final approval all happen within one structured flow, making collaboration more efficient and transparent.

The result is a smoother process for everyone involved, with content that is both coordinated and genuinely personal.

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We’ve added a new way to spark authentic thought leadership inside Heyoo.

With Post Inspiration Questions, marketing teams can provide structured, manageable prompts directly inside the platform.

This feature connects strategic guidance from marketing with individual reflection from employees.

Why we built this

Even with personalised post suggestions, many employees still face one simple barrier:

“What should I write about?”

Post Inspiration Questions remove that friction.

Instead of facing a blank page, employees are guided by relevant, thought-provoking prompts tailored to their role and context. The result is content that feels personal, reflective, and aligned with your broader brand narrative.

What’s new exactly?

1. Fully manageable Inspiration Questions in Settings

Under Settings → Inspiration Questions, admins can now fully manage the questions that appear inside Heyoo.

You can:

• Create your own custom inspiration questions

• Use and activate questions from the Heyoo library

• Edit existing questions at any time

• Add an optional description to guide deeper thinking

• Assign questions to specific user types, such as Thought Leaders or Advocates

• Restrict visibility to certain employee groups

• Activate or deactivate questions, ideal for time-bound themes or campaigns

This means inspiration is no longer random. It becomes part of your structured content strategy.

You decide:

• Which questions are visible

• Who sees them

• When they are active

• How they are framed

For example:
Sales teams can receive questions about client conversations.
Customer Success can reflect on recent wins.
Leadership can be prompted to share strategic decisions or market perspectives.

Questions can be updated as priorities shift and temporarily activated for thematic focus periods.

2. Inspiration Questions inside the Thought Leader Hub

In the Thought Leader Hub, employees now see an Inspiration Questions section directly below the post creation options.

When an employee clicks on one:

• The post creation window opens automatically

• The selected question appears as the main prompt

• Any additional description is shown to encourage deeper reflection

• The question context is automatically considered in the post generation process

Employees simply add their thoughts in the input field.

Heyoo then:

• Combines the employee’s reflection with the selected question

• Applies the personal tone of voice and posting profile

• Aligns the content with company pillars and POVs

• Generates a structured LinkedIn post draft

The question is not just shown as text. It actively shapes how the post is generated.

How this strengthens structured thought leadership

Post Inspiration Questions connect strategic alignment with authentic storytelling.

For marketing and comms teams, this means:

• You can guide narratives around defined content pillars

• Encourage specific angles or perspectives

• Activate certain groups with relevant prompts

• Keep messaging aligned without writing posts centrally

• Adjust and refine inspiration over time

For employees and leaders, it means:

• No blank page pressure

• Clear, concrete starting points

• A natural way to share personal experiences

• Content that still feels entirely their own

From structured prompt to authentic post

The flow is simple:

1. Admin creates or edits Post Inspiration Questions

2. Questions are assigned to selected users or groups

3. Employees see them directly in the Thought Leader Hub

4. They choose a question and add their reflection

5. Heyoo generates a post aligned with their tone of voice, posting profile and the question as additional context

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We’ve added a new way for you to refine your posts directly inside Heyoo.

With AI Text Edit Shortcuts, you can now adjust specific parts of your text in just a few clicks. Instead of rewriting everything or prompting endlessly, you just highlight what you want to improve and let Heyoo support you instantly.

What’s new exactly?

Inside the editor, you can now highlight any sentence or paragraph and click Improve. With one click, you can now easily adjust entire blocks of text. A compact action menu opens, giving you direct access to different editing options.

You can:

• Adjust tone to make your text more conversational, more confident or more formal depending on the context.

• Fix spelling & grammar to clean up language issues while keeping your original message.

• Extend text to add more depth or context to a short section.

• Reduce text to make a paragraph more concise without losing its core meaning.

• Simplify text to clarify complex phrasing and improve readability.

• Emojify to add emojis that match context and your style.

• Ask AI to apply a specific instruction to the selected text.

• Complete sentence to naturally finish an unfinished thought.

• Create list to turn free-flowing text into a structured list.

• Summarise to condense a longer section into a shorter version.

Every suggestion is shown before anything changes. You can accept or decline it.

How does this work in Heyoo?

You can use AI Text Edit Shortcuts wherever you write or customise posts.

When you open a campaign suggestion and click Customise, or when you create a new post in the Thought Leader Hub, you work inside Heyoo’s editor.

As soon as you highlight text, a small toolbar appears. Alongside formatting options, you now see the Improve button.

After selecting an action, Heyoo generates a revised version of the marked text only. The rest of your post remains untouched. You can review the proposed change and either accept it or discard it.

Because the editor is connected to your personal tone of voice settings and your company profile, the suggestions stay aligned with your style and strategic direction.

Why did we build this?

Writing becomes easier when you are not starting from scratch. Editing becomes easier when you do not have to rewrite everything.

With AI Text Edit Shortcuts, you can:

• Refine your message with proven prompts

• Strengthen specific paragraphs without changing the whole post

• Structure your thoughts more clearly

• Adjust your tone depending on context

You stay in control of every change. The AI supports you, but you decide what gets published.

This makes it simpler to turn a good draft into a post that truly reflects you.

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We’ve simplified and upgraded how users define their personal tone of voice in Heyoo.

Users can still upload existing LinkedIn posts to analyse their writing style. But they can now also easily define their tone by choosing a ready-made archetype, using the Quick Style Wizard or manually adjusting different Tone Dimensions.

This is especially helpful for users who did not post actively on LinkedIn before and are just getting started.

What’s new exactly?

Users can now choose how they want to sound in three simple ways:

• Pick a Tone of Voice Archetype
  Choose from ready-made archetypes like The Mentor, The Builder or The Optimist and many more. One click sets a strong baseline tone.

• Use the Quick Style Wizard
  Answer a few questions and Heyoo suggests the archetype that fits best based on your input. No writing examples needed.

• Fine-tune with clear sliders
  Users can adjust things like formality, boldness, structure, use of questions or formatting, without needing to understand copywriting terms.

• See a live preview while adjusting
  With the help of a preview post example, users immediately see what their choices do to tone and structure.

How it works in practice

1. A user selects an archetype, completes the Quick Style Wizard or uploads example LinkedIn posts

2. Heyoo pre-configures their tone of voice automatically

3. You can optionally tweak a few sliders to adjust different tone dimensions and give additional prompt instructions

4. The preview post shows the result right away

That is it. No long setup, no blank pages, no trial and error of generating posts.

Why this is valuable for users

• You do not need to know how to describe your writing style

• You can clearly see what “sounds like me” before posting

• Posts feel natural instead of generic or corporate

This lowers the barrier to posting and helps people feel confident sharing content.

For admins and marketing teams

• Faster and easier user onboarding

• Less manual guidance needed on “how to sound”

• Personal posts that still stay aligned with brand direction

Users can set up their own tone in minutes, without manual support. That makes advocacy easier to scale and easier to manage.

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We’ve added a new way for users to turn their thoughts into authentic LinkedIn posts, without needing to type a single line. With Voice to Post, you can now simply speak your ideas and let Heyoo turn them into a structured post right away.

What’s new exactly?
You can now:

• Record a voice note directly in Heyoo and speak freely in the language of your choice

• Add optional written notes with extra context or instructions for the post

• Upload an existing audio file and automatically turn it into a LinkedIn-ready post

How does this work in Heyoo?
Heyoo transcribes your audio, understands the context, and generates a post suggestion aligned with your personal tone, profile, and preferences. Any additional notes you add are used as guidance.

Why did we build this?
Voice to Post lowers the barrier to sharing even further. It’s ideal when ideas come on the go, after meetings, events, or conversations. Speaking is faster than writing, and the built-in editor lets you quickly refine the result before posting.

Where to find it in Heyoo
Thought Leader Hub → Create from Voice

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We’ve just released a major update and added a new way to manage thought leadership in Heyoo. With the new Thought Leader Hub, you can now create, schedule and manage posts for yourself or your company’s key voices all in one place.

How it ties in with Heyoo’s Advocacy functionalities

The Thought Leader Hub and the Advocacy track work hand in hand:

• Top voices lead the conversation through the Thought Leader Hub
  These are your visible experts or executives setting the strategic narrative and showing what the brand stands for.

• Employees amplify the message through the Advocacy track
  Each employee receives their own personalised post suggestions aligned with those same themes, ensuring the message spreads organically through lots of authentic voices.

Together, they form a powerful visibility engine:
Leaders spark attention and authority → employees build reach and credibility → the brand gains consistent visibility and organic demand.

What’s new exactly?
You can now:
• Draft and schedule individual posts for yourself or on behalf of thought leaders
• Start posts from notes, a campaign, a link or completely from scratch
• Refine your content with the new interactive editor and built-in AI co-pilot
• Get a clear overview of all drafts, published posts and scheduled ones

How does this work in Heyoo?
The Thought Leader Hub makes it easy for admins and selected users to collaborate.
Admins can prepare drafts, send them for quick approval and ensure consistent visibility from leadership profiles without the usual back and forth. Thought leaders can also start posts themselves, making it easy to capture ideas while staying on-brand.

Where to find it in Heyoo?
As an Admin go to Settings > Users > Edit User > Seat Type > “Thought Leader”

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We’ve added a new feature to make your post suggestions feel even more personal. With the new Tone of Voice and Text & Style Settings, you can now fine-tune how your posts sound and read - so they reflect your unique style.

What’s new exactly?
You can now:
- Upload up to three LinkedIn post examples (your own or the ones you admire)
- Get a tone analysis based on structure, language, and layout
- Automatically apply that tone to your future post suggestions

How does this work in Heyoo?
Heyoo analyses the uploaded posts to understand how you typically post - including writing rhythm, phrasing, and visual formatting. This becomes the foundation for your future post suggestions.

You can now also pre-define the finer details:
- Set preferences for italic and bold text
- Choose how and when dashes are used (em, en, or hyphen)
- Exclude specific words from appearing in your post suggestions

Where to find it in Heyoo?
Settings > Posting Profile > “Text & Style” and “Tone of Voice”

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We’re excited to introduce a powerful new feature to help your team scale thought leadership with more clarity and consistency: Content Pillars and Points of View (POVs).

Where to find it in Heyoo.ai
Settings > Company Profile > Content Pillars

What are Content Pillars and POVs?
Content Pillars are the key themes your company wants to lead on. These could be innovation, hiring, sustainability or industry-specific topics. They represent the strategic areas you want to be recognised for.

POVs (Points of View) are your organisation’s unique takes within those themes. They express your stance on relevant trends, challenges and priorities, helping you show up with a clear and credible voice.

Together, they guide your employee content - ensuring it stays aligned with your brand’s positioning while remaining personal and authentic.

How does this work in Heyoo?
As an admin, you can now define your company’s strategic content pillars and assign different POVs to each one. These inputs influence the post suggestions employees receive, helping them share content that’s both relevant to them and aligned with your company’s narrative.

For your employees:

• Each post suggestion is linked to a specific pillar and POV

• Employees can see the angle or stance each post takes, and choose the one that fits them best

• They can always edit the post or adjust the POV to match their personal tone and style

This gives employees clarity and choice, making posts more relatable and impactful.

From there, you can define the key themes and supporting POVs that shape how your company shows up on LinkedIn.

Why it matters
Build trust and authority by aligning internal voices with your external messaging
Make thought leadership scalable by giving employees strategic guidance without scripting them
Keep content consistent without making it feel corporate or forced
Drive real marketing outcomes - from lead generation to event signups to employer branding

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Introducing a faster way to build campaigns: simply use a web page URL.

On the campaign creation page, paste any relevant URL (like a blog post, news article, or product page) into the new "Magic AI Campaign" field. Heyoo's AI will instantly analyze the content and automatically draft a campaign for you.

The AI assists by:

• Generating a relevant description based on the page's content.

• Suggesting a campaign objective.

• Identifying appropriate tags.

• Setting the destination URL to the link you provided.

• Detecting the language of the source page and drafting the campaign in that same language (e.g., German content leads to a German campaign draft).

This allows you to create timely and relevant campaigns directly from existing web content in seconds.

Campaign Templates for Inspiration

Alongside the AI creator, we've added a selection of campaign templates to provide starting points and inspiration for common goals. Whether you need an always-on Evergreen Campaign, support for a Hiring push, or want to build from scratch with the Manual Campaign option, these templates offer helpful structures for getting started quickly.

Explore these options on the campaign creation page.

You can now organize employees into groups for more targeted campaign distribution.

When creating a new campaign, you can select specific groups to share it with, giving you precise control over which employees see what content.

Leave the group selection empty to share a campaign with all employees, or select multiple groups to reach specific teams or departments at once.