Finding relevant topics for employee advocacy and thought leadership often still means manually checking company blogs, industry publications, LinkedIn Pages and other sources.

With the new Heyoo Content Agent, admins can define the sources that matter to their company and let Heyoo automatically monitor them for relevant LinkedIn content inspiration.

The Content Agent turns new source content into campaign suggestions for admins or personalised post suggestions for individual employees.

This means you can set up your content discovery workflow once, define what Heyoo should look for and who it should be relevant to, and let the Content Agent keep bringing new suggestions into the right place in Heyoo.

Set up the sources you want Heyoo to monitor

Admins can find Content Agent Sources in the main menu and add different types of sources, including:

• Blogs and other URLs
• News outlets
• RSS feeds
• LinkedIn Pages

Heyoo also suggests relevant sources based on the company profile and what the company does.

For every source, admins can choose how Heyoo should use and monitor it. Settings include:

• Monitoring frequency
• Post ideas, campaign ideas or both
• Relevant employee groups
• Content type focus, such as opinion pieces, product updates, market shifts or data driven insights
• Additional prompt instructions
• Whether a source is company owned

Admins can manage all active sources from one overview and choose different sources for different employee groups.

This lets teams create their own automated content discovery workflow. You decide which sources Heyoo follows, what it should look for, how often it should check and whether the output should become campaign inspiration, personal post inspiration or both.

From relevant source content to campaign inspiration

When a source is used for campaign ideas, Heyoo monitors it for relevant new content and suggests complete campaign inspiration briefs under Campaigns > Inspiration.

The admin stays in control of what actually becomes a campaign. They can review the suggested campaigns, choose the ones they want to use and further tweak the campaign before launching it to employees.

Heyoo also keeps track of recently used articles so the same source content does not continuously generate new suggestions.

Personalised post inspiration for employees

Sources can also be used to generate individual post suggestions.

In this case, Heyoo turns relevant source content into suggestions tailored to the individual employee. Employees can find these ideas directly on their dashboard and under Create Post.

Because admins can assign sources to specific employee groups, different teams can receive inspiration from the sources that are most relevant to their work.

The Heyoo Content Agent connects ongoing content discovery directly with employee advocacy and thought leadership. The monitoring and suggestion workflow runs continuously in the background, while marketing stays in control of what gets used, how campaigns are shaped and what ultimately goes live.

Want to learn more about Heyoo.ai? Book a personal demo here

Want to see it for yourself? Sign up for a free trial