We’ve added a new way to spark authentic thought leadership inside Heyoo.

With Post Inspiration Questions, marketing teams can provide structured, manageable prompts directly inside the platform.

This feature connects strategic guidance from marketing with individual reflection from employees.

Why we built this

Even with personalised post suggestions, many employees still face one simple barrier:

“What should I write about?”

Post Inspiration Questions remove that friction.

Instead of facing a blank page, employees are guided by relevant, thought-provoking prompts tailored to their role and context. The result is content that feels personal, reflective, and aligned with your broader brand narrative.

What’s new exactly?

1. Fully manageable Inspiration Questions in Settings

Under Settings → Inspiration Questions, admins can now fully manage the questions that appear inside Heyoo.

You can:

• Create your own custom inspiration questions

• Use and activate questions from the Heyoo library

• Edit existing questions at any time

• Add an optional description to guide deeper thinking

• Assign questions to specific user types, such as Thought Leaders or Advocates

• Restrict visibility to certain employee groups

• Activate or deactivate questions, ideal for time-bound themes or campaigns

This means inspiration is no longer random. It becomes part of your structured content strategy.

You decide:

• Which questions are visible

• Who sees them

• When they are active

• How they are framed

For example:
Sales teams can receive questions about client conversations.
Customer Success can reflect on recent wins.
Leadership can be prompted to share strategic decisions or market perspectives.

Questions can be updated as priorities shift and temporarily activated for thematic focus periods.

2. Inspiration Questions inside the Thought Leader Hub

In the Thought Leader Hub, employees now see an Inspiration Questions section directly below the post creation options.

When an employee clicks on one:

• The post creation window opens automatically

• The selected question appears as the main prompt

• Any additional description is shown to encourage deeper reflection

• The question context is automatically considered in the post generation process

Employees simply add their thoughts in the input field.

Heyoo then:

• Combines the employee’s reflection with the selected question

• Applies the personal tone of voice and posting profile

• Aligns the content with company pillars and POVs

• Generates a structured LinkedIn post draft

The question is not just shown as text. It actively shapes how the post is generated.

How this strengthens structured thought leadership

Post Inspiration Questions connect strategic alignment with authentic storytelling.

For marketing and comms teams, this means:

• You can guide narratives around defined content pillars

• Encourage specific angles or perspectives

• Activate certain groups with relevant prompts

• Keep messaging aligned without writing posts centrally

• Adjust and refine inspiration over time

For employees and leaders, it means:

• No blank page pressure

• Clear, concrete starting points

• A natural way to share personal experiences

• Content that still feels entirely their own

From structured prompt to authentic post

The flow is simple:

1. Admin creates or edits Post Inspiration Questions

2. Questions are assigned to selected users or groups

3. Employees see them directly in the Thought Leader Hub

4. They choose a question and add their reflection

5. Heyoo generates a post aligned with their tone of voice, posting profile and the question as additional context

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